3 Sectors That Boom During Hari Raya Haji: Sales Soar by 37%!

Hari Raya Haji holds great importance in Malaysia, impacting several business sectors.

Retail Sector: A Surge in Sales

During Hari Raya Haji, retail sales typically increase by 20-30%. Traditional attires like baju kurung and baju melayu are in high demand, both in stores and on e-commerce platforms like Shopee and Lazada. These platforms see a notable rise in searches and sales for Raya clothes, home improvement items, and cooking appliances (RinggitPlus, 2021). If you are in the retail business, it’s high time to supply your products out to buyers looking to stock up for this occasion. Sign up as a seller at TRADE42 today and easily get connected to global buyers.

Food and Beverage: Festive Feasts

The food and beverage industry also experiences heightened activity. Grocery stores and supermarkets see a sales surge of up to 15% as families prepare for festive meals. Restaurants and eateries offer special menus and promotions, attracting more diners. Overall, the sector enjoys a 10-15% revenue increase during Hari Raya Haji, reflecting the celebratory spirit of the occasion (The Star, 2023).

Travel Sector: The Homecoming Boom

Hari Raya Haji sees significant travel as many Malaysians return to their hometowns, known as balik kampung. There’s a noticeable increase in demand for transportation services during this time. For instance, redBus reported a 37% jump in bus ticket sales in the week leading up to Hari Raya Haji, compared to the previous month. Routes like Kuala Lumpur to Malacca and Johor Bahru are particularly popular, with over 100,000 bus tickets sold in a week (2024). This surge underscores Malaysians’ strong desire to reconnect with loved ones during this festive season.

Hari Raya Haji plays a crucial role in Malaysia’s business landscape beyond its religious significance. The upsurge in retail, food and beverage, and travel activities during this period underscores both the economic vibrancy and cultural richness associated with the festival. As Malaysia has long moved forward from the pandemic, these trends provide optimism for continued economic growth, driven by increased consumer confidence and spending during festive seasons like Hari Raya Haji.


About Trade42:

We’re a one-stop B2B e-marketplace committed to helping Malaysian SMEs connect with buyers throughout ASEAN. Our expertly designed platform empowers manufacturers and brand owners to generate leads, drive sales and expand their market reach across Southeast Asia. Get in touch with us at enquiry@trade42.com to discover how Trade42 can connect you with international buyers and drive your business towards success!

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